Advertising Association launches trade mission for Cannes Lions 2022

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The Advertising Association has opened admissions for a trade mission to the UK at this year’s Cannes Lions.

The trade mission will be led by the UK Advertising Exports Group and the Department for International Trade (DIT), with support from a coalition of industry partners including the APA, Channel 4 and M&C Saatchi.

This trade mission will provide companies with the opportunity to showcase their work at roundtables, such as the one hosted by PwC, PR and media coverage throughout and invitations to the Creativity Rocks event on LBB Beach, which celebrates the British advertising.

Applications will remain open until May 12. The mission will also provide networking opportunities in international markets, such as Brazil, the Netherlands and Japan.

Stephen Woodford, chief executive of the Advertising Association, said the Cannes Lions were “essential” for the UK advertising industry to deliver the next decade of export growth for the industry.

He added: “We want our industry to be represented in the most creative, effective, inclusive and sustainable way possible and clearly demonstrate these attributes on the world stage.

“For any company considering attending the Cannes Lions this summer, I highly recommend that they join our business mission to make the most of their time at the festival.”

Rupert Daniels, Director, Creative, Lifestyle and Learning at DIT, said: “DIT is a passionate advocate for the value of the UK’s creative offering, and a strong presence at Cannes Lions gives our businesses the most creative and forward-thinking the opportunity to show the world’s best influencers and buyers how imaginative, innovative and inspiring Britain is.”

Successful applicants will also receive a company profile in the UKAEG search and selection tool.

Janet Hull, Chair of UKAEG, added: “CMOs and their advisors come to Cannes Lions to meet new people, understand new trends and new innovations. Our trade mission is designed to help all delegates build new business relationships, gain valuable information and insights, and understand where future opportunities lie.

The UK Advertising Export Report 2022published in March this year showed that international trade in UK advertising and market research services was worth £11.7 billion in 2020.

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