Canada leads its fifth creative industries trade mission, focused on Europe


Canada’s creative industries play a vital role in fostering relationships that promote Canadian culture and interests around the world The Government of Canada is working hard to revive the economy. It is committed to supporting companies and business people and to maximizing their efforts at home and abroad.

That is why the government is undertaking its fifth creative industries trade mission, focused on Europe, as part of the Creative Export Strategy. Led by the Minister of Canadian Heritage, Pablo Rodriguez, the mission will take place in person from May 5 to 13, 2022, in Germany, Sweden and the Netherlands. The mission is part of the government’s commitment to supporting the growth of creative industries in global markets and ensuring they have the support they need to recover from the impact of the pandemic.

This initiative will build on the success of Canada’s recent participation as guest of honor at the Frankfurt Book Fair in 2020 and 2021, which has laid a solid foundation to support the expansion of Canada’s creative sector across the European market and increase bilateral trade and investment. Finally, this in-person mission will be the culmination of three virtual trade missions conducted in 2020 and 2021 with Germany, the Netherlands and Sweden.

The business delegation will be made up of 30 promising companies from various creative sectors, including audiovisual, music, performing arts, book publishing, digital and interactive media and fashion. The mission will allow delegates to network with potential European business partners; create and strengthen links with a network of buyers, collaborators and international partners; and better understand the business environment of these three countries, their opportunities and their characteristics.

Canadian creative businesses participating in this mission will benefit from greater visibility in these established and emerging markets, which will contribute to the enrichment and promotion of Canada abroad.

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