Canada’s Creative Industries Virtual Trade Mission to Sweden Concludes with Great Success


The government of Canada successfully concluded its Virtual Creative Industries Trade Mission for Sweden

GATINEAUQC, June 23, 2021 /CNW/ – The Government of Canada is committed to helping Canada’s creative industries enter new markets, which contributes to our economic recovery and growth and helps increase opportunities for this dynamic sector.

from Canada Creative Industries Virtual Trade Mission Sweden concluded today. It enabled 20 small and medium-sized Canadian creative enterprises to network and establish links with more than 55 Swedish participants. These connections will offer great prospects in terms of export opportunities for Canadian creative content.

The mission was supported by the Honorable Steven Guilbeault, Minister of Canadian Heritage, and Amanda Lind, Sweden Minister of Culture and Democracy. Both are delighted with the success of this third and final virtual creative industries trade mission, which will provide the impetus for a possible in-person trade mission to Europe. In addition to 155 business-to-business meetings, the Canadian delegation benefited from an information session on the Swedish market, presentations by Swedish industry insiders and sub-sector roundtables for exchanges between Canadian and Swedish delegates.

The mission of Sweden building on the success of Canadian Heritage’s first two virtual trade missions Europeat the Netherlands (November 2020) and Germany (March 2021). During these three missions, more than 450 B2B virtual meetings took place. They have led to international business opportunities, despite restrictions on international travel due to the pandemic. The success of the first two missions represents a preliminary figure estimated at $3.425 million transactions. The government of Canada will continue to support creative industries to maximize their export potential, particularly during the pandemic and as the sector enters economic recovery.


“The government of Canada welcomes the success of this virtual creative industries trade mission Sweden. This mission fostered fruitful exchanges that enabled Canadian companies to forge important ties with Swedish companies. It concludes the series of three successful missions that have taken place in recent months. Despite the pandemic, this virtual approach has proven effective in achieving export goals that will contribute to the Canadian economy. By opening new markets, facilitating business-to-business meetings and strengthening our relationships with our colleagues in various governments, we remain committed to creating opportunities for Canadian businesses. »

—The Honorable Steven Guilbeault, Minister of Canadian Heritage

Fast facts

Through the Creative Export Strategy, Canadian Heritage led successful creative industry trade missions Latin America in 2019 and China in 2018.

The Swedish trade mission is the department’s third and final virtual mission for 2021. Its main objective was to foster international business development opportunities for Canadian trade commissioners by introducing them to potential partners, investors and buyers in the Swedish trade market. creative industry.

Related links

Creative industries trade missions, events and partnerships

Canadian Creative Industries Virtual Trade Mission 2021 Sweden

Bilateral relations with Sweden

SOURCE Canadian Heritage

For further information: For further information (media only), please contact: Camille Gagné-Raynauld, Press Secretary, Office of the Minister of Canadian Heritage, [email protected]; Media Relations, Canadian Heritage, 819-994-9101, 1-866-569-6155, [email protected]

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