EI trade mission highlights opportunities in Germany


Tánaiste and Minister for Enterprise, Trade and Employment Leo Varadkar are in Berlin today, the final day of Enterprise Ireland’s three-day trade mission to the UK, France and Germany.

The trade mission, which has traveled to London, Paris and Berlin, supports the accelerated export recovery of Irish companies in the UK and the eurozone, the markets closest to the country.

Enterprise Ireland corporate client exports to Germany were valued at over €1.3 billion in 2020.

Germany is Europe’s largest economy and, alongside Ireland’s open economy and reputation for talent and innovation, there is significant scope to build on the well-founded business partnerships and that already exist between the two countries, said Leo Varadkar.

Some deals were announced during the trade mission to Berlin today, including new jobs for Dundalk in Co Louth and a partnership deal with Irish company Luna and European e-scooter operator TIER Mobility.

Private Pier Industries, based in Berlin, said it would expand its investments in Ireland by setting up Good Spirits Bottling (GSB) – a new facility for blending, bottling and maturing spirits.

PPI is investing €4m directly into GSB as part of a wider €24m investment in the whiskey business which will create 15 new jobs in Co Louth.

The investment is backed by Enterprise Ireland.

Irish micromobility technology platform Luna and Berlin-based TIER Mobility are collaborating on Ireland’s first e-scooter program at DCU, delivering the world’s first university-industry computer vision research partnership.

The research project aims to simultaneously improve the safety of electric scooters and explore smart city possibilities associated with micro-mobility vehicles equipped with computer vision.

The partnership will build on the pilot project currently underway on DCU campuses and first explore expansion in Paris and the Middle East, alongside other international markets.

Luna plans to hire over 15 new full-time employees to help with the new projects.

During the mission to Berlin, Tánaiste Leo Varadkar launched Enterprise Ireland’s fourth ‘Enter the Eurozone’ programme, in partnership with the Berlin-based European School of Management and Technology (ESMT).

The Enterprise Ireland Program is designed to accelerate the growth of Irish exports to the Eurozone, now the second largest export market for Enterprise Ireland’s corporate clients.

Tánaiste Leo Varadkar said trade and collaboration will be crucial for the country’s recovery as it rebuilds after Covid-19.

“Ireland has strong and integrated commercial ties with Germany and we intend to strengthen them further, working closely together on the challenges and opportunities over the coming months, not only in relation to the pandemic, but also digitalization and climate change – all pressing concerns of international governments and the business community,” Mr. Varadkar said.

“Now, after Brexit, our two countries are closer than ever,” he added.


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