Minister of State at the Department of Agriculture, Food and Marine (DAFM), Senator Pippa Hackett is to lead a high profile trade mission to Germany to promote Irish organic food.
The visit, which begins tomorrow (Monday 25th July), will coincide with BIOFACH, the world’s leading trade fair for organic products taking place in Nuremberg, where Bord Bia will host the Origin Green Ireland stand.
BIOFACH is a unique gathering of organic producers, farmers, educators, retailers and policymakers and those who recognize the long-term viability and value proposition of organic production.
During the trade mission, the minister will support Irish organic food companies in meeting international buyers.
Speaking ahead of his departure for the trade mission, the Minister said:
“The German organic market is the largest in Europe in terms of value and was worth 15.9 billion euros in 2021.
“I am delighted to be traveling to Germany to help secure a viable future for organic farming in Ireland by developing market opportunities for Irish organic produce,” she added.
“Organic products will continue to broaden their appeal to consumers who are increasingly aware of their own impact on the environment and want to support sustainability in the journey from farm to fork.
“My visit to Germany this week is to ensure there are market opportunities for Ireland’s growing range of organic produce,” Hackett said.
The government has pledged to increase Ireland’s organic land area to 7.5% for the duration of the next Common Agricultural Policy (CAP).
As part of the Irish CAP strategic plan, it is proposed to allocate €256 million to the organic sector; a fivefold increase in funding over the previous CAP period.
On Wednesday July 20, Minister Hackett presented details of proposed improved payment rates for farmers under the Organic Farming Scheme (OFS).
The area of land under organic farming in Germany has increased by 40% in the five-year period to 2021.
During the trade mission, Hackett will meet with German government and industry officials to learn from their experience in expanding organic agriculture.
She will also visit organic farms before heading to Munich on Wednesday for meetings with retailers, processors and catering industry representatives to promote Irish organic food.
Bord Bia CEO Michael Murphy, who will be part of the trade mission delegation, said:
“Bord Bia continues to increase our investment in activities to support the development of the Irish organic sector, with a particular focus on market activation and insight projects.
“In the autumn, Bord Bia will present the results of a comprehensive market overview of organic markets in Sweden and Finland, which will map out market access opportunities for Irish organic exporters,” he said.
“This stems from an investment in a similar study looking at the German market in 2021,” Murphy added.
Bord Bia and the DAFM also plan to celebrate the achievements of Ireland’s organic sector at the National Organic Awards later this year, with entries due to open next Friday (July 29).