Government of Canada concludes highly successful creative industries trade mission to Europe


A large number of partnerships and business opportunities have been secured in Germany, Sweden and the Netherlands

GATINEAUQC, May 20, 2022 /CNW Telbec/ – By supporting talented creative industries in their efforts to export and grow, the Government of Canada achieves the dual purpose of supporting from Canada economic recovery and the strengthening of its relations with its international partners. Indeed, Canadian artists and creators play a vital role in the relationships that promote Canadian interests and values ​​around the world, and the creative industries play a key role in the Canadian economy: in 2019, they represented $57.1 billion (or 2.7 percent) of from Canada Total GDP and nearly 673,000 jobs.

The Creative Industries Trade Mission Germany, Sweden and the Netherlandsdirected by Pablo Rodriguez, Minister of Canadian Heritage, has just ended successfully. It enabled 29 Canadian companies from various creative sectors (audiovisual, music, performing arts, book publishing, digital and interactive media, fashion, etc.) to learn more about the characteristics and opportunities of these three markets and to explore new business opportunities in order to be more competitive in the international market.

This in-person trade mission built on the success of individual virtual missions to these markets in 2020 and 2021, which resulted in over 540 B2B meetings with 250 European participants.

This mission gave rise to 360 business-to-business meetings involving 131 European participants.

Minister Rodriguez also took advantage of his visit to Europe to attend important meetings with its European counterparts and partners, showcasing the impressive talent of Canadian entrepreneurs in the creative industries and strengthening bilateral relations.

While the creative industries have been particularly affected by the COVID-19 pandemic, they remain a vector and engine of growth and prosperity for Canada as it heads towards economic recovery.


“The creative industries convey our stories, our values ​​and our culture. The audiovisual, music, performing arts, book publishing, digital and interactive media and fashion sectors represent many facets of Canada. They have the talent and expertise to compete with the rest of the world. By opening the door to international exports and expansion, this trade mission paints a very bright picture for from Canada economic recovery. »

—Pablo Rodriguez, Minister of Canadian Heritage

Fast facts

‎360 meetings were held between Canadian creative industry companies and 131 potential business partners from Germany, Sweden and the Netherlands, enabling them to gain a competitive advantage by exploring new opportunities for success on the global stage.

In 2019, the arts, culture and heritage industries represented $57.1 billion of gross domestic product (GDP), i.e. 2.7% of from Canada Overall GDP; more than 672,900 direct jobs in film and video, television and radio, music, publishing, archives, performing arts, heritage institutions, festivals and celebrations; and countless indirect jobs. In 2019, exports of cultural products totaled $20.4 billion, or 2.8% of from Canada total exports.

This initiative is part of the creative export strategy, a $125 millioninvestment over five years to promote from Canada creative industries by encouraging the discovery and dissemination of their creative content abroad. It also aims to give Canadian businesses and creative organizations the tools and mechanisms they need to maximize their export potential.

Through the Creative Export Strategy, Canadian Heritage successfully led creative industries trade missions Europe virtually in 2020 and 2021, as well as in person in Latin America in 2019 and China in 2018. This mission in person Europe is the fourth large-scale multi-sector trade mission under the Strategy.

Germany, Sweden and the Netherlands are already export markets for Canadian cultural property, with annual values ​​of:

Germany: $6270.3 million, up 42% since 2010;
Sweden: $19.6 million;
Netherlands: $1220.3 million, up 50% since 2010.

Related products

Government of Canada is leading its fifth creative industries trade mission, focusing on Europe

Related links

from Canada Creative export strategy

Comprehensive Economic and Trade Agreement (CETA) between Canada and the European Union

Creative industries trade missions, events and partnerships

Canada-Germany relations

Canada-Netherlands relations

Canada-Sweden relations

SOURCE Canadian Heritage

For further information: Media only, please contact: Laura Scaffidi, Press Secretary, Office of the Minister of Canadian Heritage, [email protected]; Media Relations, Canadian Heritage, 819-994-9101, 1-866-569-6155,[email protected]


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