Howes Percival appoints its first-ever Registered Trademark Attorney


Howes Percival has expanded its intellectual property (IP) team with the recruitment of its first-ever licensed trademark attorney.

Howes Percival has expanded its intellectual property (IP) team with the recruitment of its first-ever registered trademark attorney, Sarah Dacre, who joins the firm from Blaser Mills LLP.

Working alongside intellectual property lawyers at Howes Percival, Sarah’s recruitment will broaden and deepen the firm’s intellectual property services, enabling her to provide comprehensive advice on all brand-related matters. Sarah can register trademarks worldwide, but also conducts trademark litigation through the Intellectual Property Office in the UK, including oppositions and revocation actions. Very few law firm IP teams have such expertise.

Sarah has extensive experience both in-house and in private practice and was previously Senior Vice President Trade Mark Counsel at Barclays Bank and Head of Intellectual Property at Walgreens Boots Alliance. His experience covers all aspects of trademark protection and enforcement, including the management of domestic and international trademark portfolios, and has experience in a wide range of industries including: automotive, finance, food and beverage, healthcare, media and creative industries, retail, and science and technology. .

Matthew Talbot, Howes Percival Partner and Head of the Howes Percival IP Team, commented:

“As a firm we are always on the lookout for exceptional talent and Sarah certainly fits into this category. Sarah is a highly respected lawyer in her field with a long and distinguished career and I am delighted to welcome her to The Team Our IP team has a national reputation and their experience will be a great asset to the company and our customers.

“Over the past few years, we have seen an increase in trademark filings and opposition work. In the future, in addition to continuing to register trademarks worldwide, we plan to develop a much broader practice. Intellectual property is one of an organization’s most valuable assets, and for many, it is critical to their business success. Howes Percival has an IP team that can support them every step of the way. »

Howes Percival’s IP team is ranked number one by The Legal 500 – the authoritative guide to the UK’s leading law firms. The team handles a significant number of litigation cases before the English High Court, Intellectual Property and Enterprise Court and European Courts, as well as UK and European Intellectual Property Offices.

The team is widely recognized for its expertise in advising clients in the food and beverage sector. The company acts for a wide range of producers and organisations, from cider makers in Devon to cheese makers in the Midlands; from clotted cream producers in Cornwall to brandy makers in Herefordshire. Much of the work relates to the EU’s protected food name system.

His recent work has also included advising a growing number of shoe brands, including Start-Rite and Shoe Zone, and working for clothing brand JustHype. The team also has extensive experience in media and defamation law and protecting the rights of individuals and businesses generally.

Howes Percival is also the sole UK legal representative of the Business Software Alliance (BSA). Based in Washington, DC, with operations in more than 30 countries, BSA is the voice of the software industry. BSA members include Microsoft, Autodesk, Siemens and Adobe. As part of its function, the BSA works with a law firm in each territory to help police license the software. The BSA runs campaigns to find organizations that use illegal software or do not have sufficient licenses. At any given time, Howes Percival is working on 100-150 BSA cases.

For more information on Howes Percival’s IP and IT services, click here.


Comments are closed.