From March 21st until March 24and, LG Sonic is participating in the Dutch trade mission to Expo 2020 Dubai. This mission is led by Dutch Minister for Infrastructure and Water, Mark Harbers, and joined by Dutch Prime Minister Mark Rutte. The 23rd of March, LG Sonic CEO Yousef Yousef will speak at the Dutch Water Program at Expo.
The United Arab Emirates are important trading partners for the Netherlands and LG Sonic. Since launching a satellite office in Dubai, LG Sonic has secured several water treatment projects in the Middle East region. One of the main partners in the region is the Dubai Municipality. LG Sonic ultrasonic technology is applied in the precious Al Qudra lakes to improve water quality by controlling algae bloom.
Yousef Yousef opens smart water program
As an inventor and advocate for scaling green technologies, Yousef Yousef, CEO of LG Sonic, was invited to open the Dutch session “Smart water management” taking place at Expo Dubai 2020. In his opening speech, Yousef Yousef will share his vision of the impact of climate change on the management of water resources . Climate change, population growth and water demand require sustainable monitoring and treatment technologies.
First World Expo in the Middle East
Since the first edition in 1851, the Universal Exhibition has brought together countries from all over the world to display their products and proudly transmit knowledge of their homeland. Expo 2020 Dubai marks the 35and edition of the event and it is the first ever in the Middle East, Africa and South Asia (MEASA) region. The program of the mission can be consulted on the Dubai Dutch website.