Mayor Gloria will lead a trade mission to the Netherlands to leverage $318 million in Dutch investment in the region

Aerial view of downtown
A view of downtown San Diego. Photo credit: Screenshot,

Mayor of San Diego Todd Gloria lead business and civic leaders on a three-day trade mission to the Netherlands to promote the region, World Trade Center San Diego announced Thursday.

The mission, which begins on Monday, will highlight key industries with the aim of establishing and strengthening business relationships. Officials will also explore best practices in urban mobility, climate action and sustainability, as well as technological and scientific innovation, center officials said.

“San Diego is an undeniable force in the global marketplace, and we must seize opportunities to tell our story and maximize investments from partners around the world,” Gloria said in a statement.

Home to Europe’s largest port and fourth busiest cargo airport, the Netherlands is a hub for global trade and business.

Yet he has connections that go all the way to San Diego. For example, the Netherlands is among the top 10 countries for foreign direct investment in the region (#6 in 2015-2020).

Netherlands-based companies also directly employ 5,000 San Diegans, mostly in the innovation economy at companies like ASML and Philips.

In number of deals, the Netherlands ranks ninth among those injecting venture capital into San Diego, just behind Denmark and behind Japan, France and India.

Dutch companies invested nearly $318 million in San Diego’s economy in 2021.

The trade mission is organized by the shopping center, a subsidiary of the San Diego Regional Economic Development Corporation.with the help and support of the United States Embassy in The Hague, the Netherlands Consulate.

Companies acting as sponsors include ASML, Lufthansa and Qualcomm.

Nikia Clarke, the mall’s executive director and ECC senior vice president, said that “it’s increasingly important for metro leaders to drive forward a compelling vision that allows us to stay one step ahead. advance”.

The mission will take the delegation to Amsterdam, The Hague, Rotterdam, Eindhoven and Leiden. Sessions with Dutch companies and institutions include:

  • The inauguration of Qualcomm’s AI Research Lab, which formalized a partnership with the University of Amsterdam to support a pipeline of engineering talent.
  • A meeting and visit by ASML – a leader in semiconductor manufacturing machinery – to its Veldhoven headquarters to celebrate the 10th anniversary of its investment in its San Diego-based Cymer site.
  • A pitch from local minority-owned small businesses, Trabus Technologies and Nano PharmaSolutions, at the Port of Rotterdam and Leiden University Medical Center.
  • Meetings between Gloria and the mayors of Amsterdam and Rotterdam.
  • Meetings and visits of several companies considering investing in San Diego and California, led by Gloria.

The two dozen San Diego delegates include representatives from Qualcomm, ASML, Mitsubishi Electric, Trabus Technologies, Alexandria Real Estate Equities, Inc., Gafcon, Arup, HomeFed Corporation, Townshend Venture Advisors and more.

The mission also includes delegates from key San Diego agencies, universities and civic organizations such as the Port of San Diego, UC San Diego, San Diego State University, Association of San Diego Governments, San Diego County Regional Airport Authority and more.

“This trip is an example of how we can work together across borders to stay competitive in a global economy,” said Consul General Dirk Janssen, Consulate of the Netherlands in San Francisco.


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