Meghan Markle and the Archetypes brand – Trademark


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As part of her deal with Spotify, Meghan Markle’s (Ms. Markle) next podcast was highly anticipated. In preparation for its release, Ms. Markle’s podcast company, Archewell Audio LLC, has filed in the United States to trademark the title “ARCHETYPES”.

If this application is successfully registered, the United States Patent and Trademark Office (“USPTO”) indicates that there would be a legal presumption that the holder owns the mark and has the right to use it in the United States. States, in relation to the goods and services for which they have requested registration1. In this case, it would appear to be media such as podcasts, audio recordings, television programs and entertainment services, “in the areas of the cultural treatment of women and the stereotypes faced by women” 2.

Trademarking your brand name is a common practice and is very beneficial. A registered trademark not only protects your business by giving you the exclusive right to use the mark in the context of the designated goods or services, but can also be a valuable marketing tool.

Having previously attempted to trademark the words “Sussex Royal” in the UK and “Archewell” in the US, this is not uncharted territory for Ms Markle. However, this current US application may face challenges from existing applicants who have applied for or registered trademarks in the United States containing this word. According to the USPTO’s Electronic Trademark Search System, there are currently many active trademarks that include the word “Archetype”.

Since the application was not filed in the United States until 26e as of March 2022, we have yet to see the result of this application and for now we are monitoring this space.


1 United States Patent and Trademark Office,
Why register your trademark? (Webpage)

2 United States Patent and Trademark Office, United States Trademark Application Number 97332048.

The content of this article is intended to provide a general guide on the subject. Specialist advice should be sought regarding your particular situation.

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