Minister completes trade mission to Japan and Singapore


Agriculture, Food and Marine Minister Charlie McConalogue has completed the Japan and Singapore legs of an agribusiness trade mission to Southeast Asia, according to a statement on


The trade mission presented Ireland’s vision for a food systems approach to the sustainability of the sector, Food Vision 2030, according to the statement published on, which also noted that there was a wide range of engagements with business stakeholders in Japan. and Singaporean markets and their Irish suppliers.


The statement published on quoted Minister McConalogue as saying: “Japan, Singapore and wider South East Asia are really important markets with educated and informed consumers. The markets focus on ensuring safe, high quality food, a demand that matches the quality food produced by Irish family farmers.

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“Ireland’s relationship in the region continues to grow stronger. This trade mission confirmed that the Irish agri-food sector is very well placed to meet the sophisticated needs of consumers in these markets. The quality and safety of our world-class food products are in high demand, Irish exporters have made significant gains in recent years in both of these markets, developing relationships and reputations with key stakeholders and it continues to do so. have significant opportunities for Irish businesses in these high value markets.

“My ministry and Bord Bia are fully committed to continuing to build on the work accomplished during this successful trade mission to help the sector achieve its ambition of increasing the value of exports to the region.”

Minister McConalogue also reportedly said: “I acknowledge the support given to this trade mission by the new Irish Ambassador to Singapore, Sarah McGrath, her team at the Embassy and the team at Bord Bia Singapore.

“The Ireland team in Tokyo and Singapore are working tirelessly to deliver positive results for Ireland and their continued commitment to supporting the Irish agrifood sector will play an important role in the sector’s efforts to realize its ambition for future growth. for the region.

Musgrave has signed a new partnership agreement to supply over 400 products from its SuperValu Own Brand range to Singapore’s premium grocery platform, RedMart, with Musgrave’s partners Bord Bia and Enterprise Ireland as key enablers of finalizing the deal, according to the statement on Gov .ie, which quotes Bord Bia interim CEO Michael Murphy as saying, “We have already had tremendous success in this stage of the trade mission – launching Irish beef and lamb into retail in Singapore and we now welcome the news that Musgrave has a significant listing with this leading online grocery platform Bord Bia are delighted to have helped facilitate this new listing for Musgrave, which gives Singapore consumers access to a wide range of quality fresh Irish food from a single point of consolidation. We believe this timely ity will help unlock new business opportunities for Irish food and beverage companies in South East Asia. »

The statement posted on added that the final leg of this trade mission is to Vietnam and is being led by Minister of State for New Market Development, Martin Heydon, who the statement quoted as saying “I look forward to engaging in bilateral discussions with my Vietnamese government counterparts as we strive to leverage our existing markets and develop new opportunities for our sustainable food and beverage offering. I will work also working closely with Enterprise Ireland to promote our innovative agri-tech industry with business partners in the region.

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