Philippines Trade Mission Opens New Opportunities

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Foreign Agricultural Service Administrator Daniel Whitley led a USDA trade mission to the Philippines in mid-July. He was joined by representatives from 29 U.S. agribusinesses and agricultural organizations and 10 state departments of agriculture, working together to strengthen trade relations and further expand export opportunities.

“The primary objectives were to produce mutually beneficial outcomes to help expand trade, increase collaboration on key issues impacting agriculture in our two countries, and ultimately strengthen food security in the Philippines” , said Whitley.

Whitley and the delegation focused on:

  • The strong partnership between the United States and the Philippines, especially in times of uncertainty and high inflation.
  • Seek lower food tariffs, which would help ease the burden of inflation and allow people to spend money in other sectors of the economy.
  • The initiation of an African swine fever project funded by the Emerging Markets Program to control the spread of the disease as well as USDA training for Philippine Department of Agriculture officials to improve veterinary services to ensure the safety of pork and pork products.
  • Help the agency better understand the trade barriers that U.S. exporters face in the Philippine market, including dairy tariffs, product registration, and expiration date labeling.
  • Signing of a memorandum of understanding between the US Grains Council and Mariano Marcos State University to facilitate the exchange of best practices related to the biofuels industry and policy development.

Challenges facing the animal feed sector, including price volatility due to weather conditions, Russian invasion of Ukraine, African swine fever, highly pathogenic avian influenza and growing demand for biodiesel.

“There is one word with which I left this mission: reliability. We are in a very different world from the one we were in six months ago, and certainly five years ago. The number one criteria I see everywhere I go is that business partners are looking for a reliable supplier,” Whitley said. “Consumers abroad consider American agriculture to be the most reliable in the world. Our exceptional quality and our efforts to meet the challenge of producing more sustainable products ensure that Filipino consumers want our world-class agricultural and food products. We were thrilled to introduce all of our talented suppliers and exporters to some of the world’s best buyers in the Philippines.

The young and rapidly growing population of the Philippines provides an opportunity to boost exports. US agricultural exports to the Philippines have averaged $3.1 billion annually over the past five years. In 2021, U.S. agricultural exports to the country hit a record $3.5 billion, up from $3.2 billion a year earlier. Recently, the USDA projected that the Philippines would purchase approximately $3.8 billion worth of US agricultural products this year, an increase of 8%.

International Trade Missions are an integral part of FAS’s international marketing efforts, offering U.S. exporters a unique opportunity to build face-to-face relationships with potential buyers, learn first-hand about the market from industry experts and trade FAS, and ultimately to generate sales for their businesses. Trade mission participants to the Philippines reported nearly $1 million in on-site sales and $7.25 million in 12-month forecasted sales as a result of their trip.

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