Retail Development Key Objective of Malaysian Trade Mission


One of the main objectives of Malaysia’s trade commissioner visit to Cambodia is to strengthen business ties, especially in retail development, the Malaysia Retail Chain Association (MRCA) said.

A delegation of established entrepreneurs, led by the MRCA, made a four-day business visit, which started yesterday, to Cambodia.

A team of 60 delegates representing 43 Malaysian companies explored investment potential in the country.

The delegation wishes to explore more potential business opportunities as the post-pandemic era is also the era of pivoting and innovation, the MRCA said in a statement.

It also intends to exchange trade intelligence and a solution to revive retail markets.

Dato’ Vincent Choo, President Organizer of the MRCA Trade Mission to Cambodia and Vice President of the MRCA, said: “It is full of admiration and humility to see what a wonderful host one can be. and our Cambodian friends have prepared such a wonderful itinerary and activities. for us Malaysians.

MRCA President Sharan Valiram said the trip would bring more positives to the retail sector in Southeast Asia. He also expressed his surprise at the delegates’ participation in the trade mission. “It only shows that Malaysian entrepreneurs are eager and innovative to think outside the box to bring Malaysian brands out of Malaysia. This will be a chapter where we continue to fly the Malaysian flag in the Indochinese market starting with Cambodia,” Sharan said.

Sharan expressed the hope that this exercise will attract the attention of the Malaysian government, as the trade mission is co-organized with the Royal Cambodian Embassy in Malaysia and supported by Matrade, to materialize the initiatives taken by local entrepreneurs to develop their businesses as well as help rebuild the Malaysian economy.

“Certainly we are all looking forward to a successful outcome with several Memoranda of Understanding (MOUs) to be signed with local counterparts,” he said.

The itinerary is full of visits to ministries, company visits to multinationals, engagements with local associations, market visits to new and upcoming business developments.

Delegates also celebrated Merdeka’s 65th celebration with fellow Malaysians and guests at a dinner party, the statement said.

MRCA, founded in 1992, is an association of chain store retailers and franchisors committed to improving the retail and franchising environment in Malaysia and overseas. Today, the MRCA has grown into an influential entity comprising over 500 leading chain stores and franchisors, including established brands such as Poh Kong, Bonia, OSIM, Nelson’s Franchise, Focus Point, Rotol Food-Chain, Sunrider International, Maxis Berhad, ADV Fusionex Sdn Bhd, RHB Bank Berhad, the statement added.


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