The Government of Canada leads its fifth creative industries trade mission, focused on Europe


The mission will facilitate business opportunities and strengthen collaboration between creative industries in Canada and in Germany, Sweden and the Netherlands

GATINEAUQC, May 5, 2022 /CNW/ – Canada’s creative industries play a vital role in fostering relationships that promote Canadian culture and interests around the world The Government of Canada working hard to revive the economy. It is committed to supporting companies and business people and to maximizing their efforts at home and abroad.

That is why the government is undertaking its fifth creative industries trade mission, focusing on Europe, as part of the creative export strategy. Led by the Minister of Canadian Heritage, Pablo Rodriguez, the mission will take place in person from May 5 to 13, 2022, at Germany, Sweden and the Netherlands. The mission is part of the government’s commitment to supporting the growth of creative industries in global markets and ensuring they have the support they need to recover from the impact of the pandemic.

This initiative will build on the success of from Canada recent participation as a guest of honor at the Frankfurt Book Fair in 2020 and 2021, which has laid a solid foundation to support the expansion of from Canada creative sector in the European market and increase bilateral trade and investment. Finally, this face-to-face mission will be the culmination of three virtual trade missions carried out in 2020 and 2021 with Germanythe Netherlands and Sweden.

The business delegation will be made up of 30 promising companies from various creative sectors, including audiovisual, music, performing arts, book publishing, digital and interactive media and fashion. The mission will allow delegates to network with potential European business partners; create and strengthen links with a network of buyers, collaborators and international partners; and better understand the business environment of these three countries, their opportunities and their characteristics.

Canadian creative businesses participating in this mission will benefit from greater visibility in these established and emerging markets, which will help from Canada enrichment and promotion abroad.


“The world is eager to learn about Canada’s creative industries. Europe is the second largest economy in the world, this mission is an opportunity for Canadian companies to explore new markets, expand their business development opportunities and strengthen existing relationships. By expanding their reach to new international audiences, our creators and cultural entrepreneurs will be able to grow their businesses and be more competitive in the long term. »

Pablo RodriguezMinister of Canadian Heritage

Fast facts

In 2019, the arts, culture and heritage industries represented $57.1 billion of gross domestic product (GDP), i.e. 2.7% of from Canada Overall GDP; more than 672,900 direct jobs in film and video, television and radio, music, publishing, archives, performing arts, heritage institutions, festivals and celebrations; and countless indirect jobs. In 2019, exports of cultural products totaled $200.4 billion, or 2.8% of from Canada total exports.

This initiative is part of the creative export strategy, a $125 millioninvestment over five years to promote from Canada creative industries by encouraging the discovery and dissemination of their creative content abroad. It also aims to give Canadian businesses and creative organizations the tools and mechanisms they need to maximize their export potential.

Through the Creative Export Strategy, Canadian Heritage successfully led creative industries trade missions Europe virtually in 2020 and 2021, as well as in person for Latin America in 2019 and China in 2018. This mission in person Europe is the fourth large-scale multi-sector trade mission under the Strategy.

Germany, Sweden and the Netherlands are already export markets for Canadian cultural goods, with annual values ​​of:

  • Germany: $627.3 millionup 42% since 2010;
  • Sweden: $19.6 million;
  • Netherlands: $122.3 millionup 50% since 2010.

Related links

from Canada Creative export strategy

Comprehensive Economic and Trade Agreement (CETA) between Canada and the European Union

Creative industries trade missions, events and partnerships

Canada-Germany relations

Canada-Netherlands relations

Canada-Sweden relations

SOURCE Canadian Heritage

For further information: For further information (media only), please contact: Laura Scaffidi, Press Secretary, Office of the Minister of Canadian Heritage, [email protected]; Media Relations, Canadian Heritage, 819-994-9101, 1-866-569-6155, [email protected]


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