The trade mission receives a lesson in tikanga


Adam Gifford

clip Stephens19AM

New Zealand returns to knock on the doors of the world.

New Zealand returns to knock on the doors of the world.

The first trade mission since the start of the pandemic two years ago left for Singapore yesterday, led by Prime Minister Jacinda Ardern.

The group will travel to Japan later in the week.

Maori tourism chairman Dale Stephens, who is also director of Maori partnership at New Zealand Trade and Enterprise, said there was a lot of catching up to do, including overseeing the ongoing training of international office staff on how to represent this country in all its facets.

“A key part of my role will be to make sure that we present the New Zealand delegation in a culturally appropriate way, that we mix with Singapore Malay, with Japanese, with Ainu, whoever it is, so we develop those contacts. .that give us a chance to develop long-term, sustainable relationships,” he says.

Mr Stephens says he is eager to see how the trip works out for the Maori companies involved, such as Wakatū Incorporation’s health products subsidiary AuOra.

He says customers are looking for quality products and a strong provenance story, and that’s something Maori businesses know how to do.


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