The British Chamber of Commerce in the Philippines (BCCP), in partnership with the Agriculture and Horticulture Development Board (AHDB), organized the three-day British Meat Trade Mission event held May 17-19, 2022 at Dusit Thani Hotel in Makati City.
The mission served as a crucial platform for Britain’s nine major meat exporters to explore new opportunities to increase exports and strengthen their long-term relationships with their Filipino counterparts.
It was attended by key government agencies, meat importers and restaurateurs.
During the event, the Animal Industry Bureau of the Ministry of Agriculture held a market briefing and panel discussions were held with meat industry leaders, as well as business-to-business meetings.
The roundtables brought together key industry leaders from the Philippine Association of Meat Processors Inc., Atkins Import and Export and Meat World International. The sessions were moderated by Chris Nelson, CEO and Director of BCCP.
Insights into how British meat is perceived in the local market, strategies for increasing exports and cultivating relationships with partners were among the topics discussed.
The proposal to expand low-tariff imports was highlighted and supported by the British House.
To help promote and strengthen business relations between the UK and PH, the British Chamber will organize more events to attract more British businesses to the Philippines.
According to the AHDB, UK pork exports to the Philippines in 2020 reached 7,900 tonnes. This rose to 25,200 tonnes in 2021, up 200%, proving there was strong demand for UK pork. Meanwhile, demand for UK beef has risen to 5,400 tonnes in 2021 from 4,200 tonnes in 2020.