Victorian government launches trade mission program


The Government of Victoria has launched 30 international trade missions over the next 12 months as part of a program totaling $5 million for its 2022/23 budget.

Victorian companies will travel to regions such as South East Asia, UK, Europe and USA.

State Commerce Minister Tim Pallas said the missions are an opportunity to showcase state products and services.

“We don’t wait for the world to come to us – Victorian businesses are nimble and dynamic, and so is our business program,” Pallas said.

The government added that exporters can access Victoria’s 23 trade and investment offices for market assistance, which are present in 14 countries.

Victorian dairy company Bulla Dairy Foods said it had “record sales” last year following trade missions to China and Singapore.

“Participation in major events in Shanghai and Singapore helped us achieve our best results in these two markets last year – we know the opportunities that trade missions can bring,” said Sam Zhang, international commercial director of Bulla Dairy Foods.

The state government said exports bring in $44 billion a year and support more than 330,000 jobs for its economy.

Global Victoria – the state’s trade facilitation agency – has facilitated $3 billion in export sales over the past six years for 14,400 Victorian businesses.

Last year, the state government spent $4.7 million on a trade program to help exporters hit by global supply chain disruptions, as previously reported Mandarin.

According Mandarin’s sister publication Crikeythe cost of Victoria’s trade commissioner salary packages is $8.4 million.


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