Virtual trade mission positions agri-food exporters for growth in Korea

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The Queensland Government has launched its second virtual agriculture and food trade mission, with a focus on Korea.

As virtual engagement has become the new norm in international trade, this virtual trade mission is an essential part of the state government’s commitment to support agri-food exporters, according to the Minister of Agriculture Industry Development and Agriculture. Fisheries and Minister for Rural Communities, Mark Furner.

“Today, 30 emerging agribusiness exporters from Cairns to the Lockyer Valley came together online for Trade and Investment Queensland’s Export Readiness Workshop to gain valuable insights on how to do business in Korea, which is our fourth largest agricultural export market.

“Korean consumers already enjoy our beef, broccoli, mangoes, table grapes and ginger beer and I would love to see even more fresh Queensland produce and value-added food and beverages in their baskets. “

Queensland Trade and Investment Commissioner Ryan Freer and his team in Seoul provided exporters with the latest information on consumer trends and the current trading environment, while leading exporters Manbulloo and Bundaberg Brewed Drinks and their Korean partners shared their business experience in the market.

“Korean consumer preferences have changed during the pandemic,” Freer said. “Home cooking has become much more prevalent during lockdowns and there is increased interest in foods and beverages that provide additional health benefits.

“As part of the trade mission, a Queensland Food Innovation Seminar also introduced Korean buyers, distributors and retailers to four innovative Queensland companies focused on health and wellness – Fable Foods, Flavor Creations, Perkii Probiotics and Nutrafruit.

“These companies produce ready-to-eat meat dishes made with mushrooms, dysphagia-friendly products, probiotic drinks and a unique juice, made with high-antioxidant Queen Garnet plum. I am confident that the virtual trade mission will put our agri-food exporters in a unique position to increase their exports here in Korea,” Freer said.

For more information on the mission, contact the Department of Agriculture and Fisheries on 13 25 23, or go to www.daf.qld.gov.au.

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