Privacy Policy

1. Overview / Summary

Welcome to Solidarita (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring transparency about how we handle your data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://solidarita.org.

In summary:

  • We collect some data directly from you (like when you contact us) and some automatically via cookies and similar technologies.
  • We use third-party partners, such as Google, to serve advertisements (AdSense/Ad Manager) and analyze website traffic (Google Analytics).
  • These partners may use cookies and identifiers to personalize ads and measure performance.
  • You have the right to control your data, manage cookie preferences, and opt-out of personalized advertising.

2. Who We Are (Controller)

The data controller responsible for your personal data on this website is:

Company Name: Martech DM
Address: Av. Portugal, Belo Horizonte, MG, Brazil
Contact Email: [email protected]

3. Scope

This policy applies to visitors and users of https://solidarita.org. It covers data collected through the website, including forms, cookies, scripts, and advertising tags. It does not cover third-party websites linked to from our site, which have their own privacy policies.

4. Data We Collect

We collect information in two main ways:

A. Information You Provide to Us

We may collect personal data that you voluntarily provide when you interact with us, such as:

  • Contact Information: Name, email address (e.g., if you sign up for a newsletter or use a contact form).
  • Account Information: If you register for a login/account (if available), we collect username and authentication details.
  • Content: Comments, feedback, or inquiries you submit.

B. Information Collected Automatically

When you access our site, we and our partners may automatically collect technical data, which may be considered personal data under applicable laws (such as the LGPD):

  • Device & Browser Data: IP address, browser type and version, operating system, device type, and screen resolution.
  • Usage Data: Pages visited, time spent on pages, clickstream data, referral source, and interaction events.
  • Identifiers: Cookies, advertising IDs (e.g., mobile advertising IDs), and local storage data.

5. How We Use Data (Purposes)

We use the collected data for the following purposes:

  • Service Delivery: To operate, maintain, and display the content of the website.
  • Advertising: To display advertisements, including personalized ads based on your interests (via Google AdSense/Ad Manager).
  • Analytics: To understand how users interact with our site and improve performance (via Google Analytics).
  • Security & Fraud Prevention: To detect malicious activity, limit ad frequency, and protect our infrastructure.
  • Communication: To respond to your inquiries or send newsletters (if you opted in).
  • Compliance: To fulfill legal obligations and manage consent preferences.

6. Legal Bases

If you are located in Brazil (LGPD) or other jurisdictions requiring a specific legal basis, we process your data based on:

  • Consent: For the use of non-essential cookies, personalized advertising, and marketing communications.
  • Legitimate Interest: For network security, fraud prevention, basic ad delivery (non-personalized), and website improvement.
  • Contractual Necessity: If you create an account or request a service.
  • Legal Obligation: To comply with regulatory requirements.

7. Advertising (Google AdSense + Google Ad Manager/AdX)

This website is supported by advertising. We partner with Google (using services like Google AdSense, Google Ad Manager, and Google Ad Exchange) and other third-party vendors to serve ads.

How Advertising Works

Third-party vendors, including Google, use cookies (such as the DoubleClick cookie) and similar technologies to serve ads based on your prior visits to this website or other websites on the internet.

  • Personalized Ads: If you have consented (or not opted out, depending on your region), Google and its partners may use your data to show you ads tailored to your interests.
  • Ad Technology: These technologies allow AdSense and partners to measure the effectiveness of their advertising campaigns, limit the number of times you see an ad (frequency capping), and combat click fraud.

Managing Your Ad Preferences

You have control over the ads you see:

Please note that opting out of personalized ads does not mean you will see fewer ads; it simply means the ads you see may be less relevant to your interests.

8. Analytics & Tag Management

Google Analytics 4 (GA4)

We use Google Analytics to measure traffic and usage trends. GA4 uses cookies and identifiers to collect data such as your IP address (which may be processed to derive general location) and browsing behavior. This data helps us improve our content.

Google Tag Manager (GTM)

We use Google Tag Manager to manage scripts and tags on our site. GTM itself does not collect personal data but triggers other tags (like Analytics or Ads) that may collect data.

9. Cookies & Similar Technologies

What are Cookies?

Cookies are small text files placed on your device by websites you visit. “Similar technologies” include pixels, web beacons, local storage, and device fingerprints. We categorize them as follows:

  • Strictly Necessary: Essential for the site to function (e.g., security, load balancing). Cannot be disabled in our systems.
  • Preferences/Functional: Remember your choices (e.g., language, region).
  • Analytics/Performance: Help us understand how visitors use the site (e.g., Google Analytics).
  • Advertising/Marketing: Used to track visitors across websites to display relevant ads (e.g., Google AdSense/Ad Manager).

Session vs. Persistent

  • Session Cookies: Deleted when you close your browser.
  • Persistent Cookies: Remain on your device for a set period or until you delete them.

Managing Cookies

You can manage your cookie preferences at any time:

  1. Consent Tool: Use our on-site settings to accept or reject non-essential cookies: Cookie Settings / Manage Consent.
  2. Browser Settings: You can block or delete cookies through your browser settings (Chrome, Firefox, Safari, Edge). Check your browser’s “Help” menu for instructions.

Note: Blocking strictly necessary cookies may affect the functionality of the website.

10. Consent & Preference Management

We use a Consent Management Platform (CMP) to collect and manage your preferences transparently.

Google Consent Mode v2

We have implemented Google Consent Mode v2. This technology adjusts how Google tags (Analytics and Ads) behave based on your consent status.

  • If you accept tracking: Tags function normally, collecting data for measurement and personalization.
  • If you reject tracking: Tags operate in a limited mode. They may send “pings” without reading or writing advertising cookies, ensuring we respect your privacy choices while preserving basic measurement capabilities.

11. Sharing & International Transfers

We do not sell your personal data to unknown third parties. However, we may share data with:

  • Service Providers: Hosting companies, email delivery services, and technical support.
  • Advertising & Analytics Partners: Primarily Google (Alphabet Inc.) and its certified vendors.
  • Legal Authorities: If required by law, court order, or to protect our rights.

International Transfers

As Martech DM is based in Brazil and many of our technology partners (like Google) are based in the United States or other countries, your data may be transferred to, stored, and processed internationally. We rely on standard contractual clauses and adequacy decisions where applicable to ensure data protection.

12. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy.

  • Analytics Data: Retained according to Google Analytics settings (e.g., 2 or 14 months).
  • Cookie Data: Varies by cookie type (from session-only to up to 2 years).
  • Direct Contact Data: Retained as long as necessary to resolve your inquiry or until you request deletion.

13. Security

We implement reasonable technical and organizational measures to protect your data against unauthorized access, loss, or alteration. We use HTTPS encryption for all data in transit. However, no transmission over the internet is 100% secure, and we cannot guarantee absolute security.

14. User Rights & Requests (LGPD & Others)

Since the controller (Martech DM) is located in Brazil, you have specific rights under the Lei Geral de Proteção de Dados (LGPD). Depending on your location, these rights may include:

  • Confirmation & Access: Ask if we process your data and request a copy of it.
  • Correction: Request correction of incomplete, inaccurate, or outdated data.
  • Anonymization, Blocking, or Deletion: Request the removal of unnecessary or excessive data.
  • Revocation of Consent: You can withdraw your consent for cookies/ads at any time.
  • Portability: Request to transfer your data to another service provider (where applicable).
  • Information on Sharing: Ask who we shared your data with.

To exercise these rights, please contact us at: [email protected].

15. Children’s Privacy

Solidarita is a general audience site and is not directed at children under the age of 13 (or the applicable age of digital consent in your region). We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us for deletion.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page indicates when the latest changes were made. We encourage you to review this page periodically.

17. Contact

If you have questions about this Privacy Policy or our data practices, please contact us:

Martech DM (Solidarita)
Email: [email protected]
Address: Av. Portugal, Belo Horizonte, MG, Brazil